Discover Florence's Travel Tips, Hidden Gems & Traditions

Florence is a city that never ceases to amaze me. Every time I wander through its cobbled streets, I find something new to love. Beyond the famous Duomo and Uffizi Gallery, there’s a treasure trove of hidden gems and rich traditions waiting to be uncovered. If you think you know Florence, think again. Let me take you on a journey through Florence travel tips, the lesser-known corners and heartfelt customs that make this city truly special.

Florence Travel Tips: How to Experience the City Like a Local

First things first: to really soak in Florence’s charm, you need to step off the beaten path. Sure, the iconic landmarks are breathtaking, but the soul of Florence lies in its small artisan shops, quiet piazzas, and time-honored traditions.

Here are some tips to get you started:

• Wake up early: The city is magical at dawn. The soft light on the Arno River and empty streets make for a peaceful start.

• Explore neighborhoods like Oltrarno: This area across the river is a hub for artisans, vintage shops, and cozy trattorias.

• Try local specialties: Skip the tourist menus and ask for lampredotto (a traditional Florentine street food made from cow’s stomach) or schiacciata (a type of Tuscan flatbread).

• Learn a few Italian phrases: A simple “Buongiorno” or “Grazie” goes a long way in making connections.

• florence travel guide to uncover hidden spots and insider tips.

  
  

Il Duomo

One of my favorite mornings was spent wandering through Oltrarno’s winding alleys, popping into workshops where leather goods and handmade jewelry are crafted with care. The artisans are proud of their work and love sharing stories about their craft. It’s like stepping back in time, where every item has a story and every corner holds a secret.

Discovering Florence’s Hidden Gems: Beyond the Tourist Trail

Florence’s hidden gems are scattered like pearls waiting to be found. Here are a few that stole my heart:

The Rose Garden (Giardino delle Rose)

Tucked away on a hillside, this garden offers stunning views of the city and a peaceful retreat from the crowds. It’s especially beautiful in spring when the roses bloom in a riot of colors. I remember sitting on a bench here, sipping a gelato, and watching the sunset paint the skyline in shades of pink and gold. I came here so often just to gaze over my city, enjoying the birds and gorgeous garden full of my favorite flowers.

The Brancacci Chapel

While many flock to the Uffizi, the Brancacci Chapel in the Church of Santa Maria del Carmine is a masterpiece of Renaissance art that often goes unnoticed. I first visited and learned the story of this church from my fave art and architecture teacher, Vera, who reminded me of my adorable Nana. The frescoes by Masaccio and Masolino are vibrant and full of emotion, telling stories that feel alive even centuries later. This is a must see!

The Pharmacy of Santa Maria Novella

This historic pharmacy dates back to 1221 and is one of the oldest in the world. It’s a sensory delight with shelves lined with beautifully packaged perfumes, herbal remedies, and soaps made from ancient recipes. I couldn’t resist picking up a lavender-scented soap as a souvenir. I taught English to one of the executives and needless to say, she gave me delicious smelling gifts from this iconic pharmacy.

Rose Garden with city view in Florence

Exploring these spots gave me a deeper appreciation for Florence’s layers of history and culture. They’re perfect for those who want to escape the crowds and experience the city’s quieter, more intimate side.

What Not to Miss Florence, Italy?

If you’re wondering what absolutely cannot be skipped on your Florence adventure, here’s my personal must-see list:

1. Piazza della Signoria - The heart of Florence’s political life, filled with statues and lively cafes.

2. Mercato Centrale - A food lover’s paradise where you can sample fresh pasta, cheeses, and Tuscan wines.

3. Ponte Vecchio at sunset - The golden light reflecting on the Arno River is pure magic.

4. Boboli Gardens - A sprawling green space behind the Pitti Palace, perfect for a leisurely stroll.

5. Gelato from a local gelateria - Forget the chains; seek out artisanal gelato shops for authentic flavors. I recommend Vivoli on Via Isola delle Stinche. It has been around since 1929.

   
   

Ponte Vecchio, Florence

Each of these experiences offers a slice of Florence’s vibrant life and history. And if you have time, consider a day trip to nearby Tuscan towns like Fiesole or San Gimignano for even more hidden treasures.

Embracing Florentine Traditions: Festivals and Local Customs

Florence’s traditions are as rich as its art. One of the most captivating aspects of the city is how these customs are still alive and celebrated with passion.

The Scoppio del Carro (Explosion of the Cart)

Every Easter Sunday, Florence lights up with this spectacular event. A cart filled with fireworks is ignited in front of the Duomo, symbolizing peace and good harvests. I was lucky to witness it once, and the energy in the crowd was contagious - a perfect blend of faith, history, and celebration.

Calcio Storico Fiorentino

Imagine a mix of soccer, rugby, and wrestling played in medieval costumes. This historic game takes place in June and July in Piazza Santa Croce. It’s rough, loud, and utterly thrilling. Even if you’re not a sports fan, the pageantry and local pride on display are unforgettable.

Artisan Markets and Craftsmanship

Florence’s artisans keep centuries-old crafts alive. From leatherworking to paper marbling, these skills are passed down through generations. Visiting a workshop or market stall is like stepping into a living museum. I once spent an afternoon watching a master goldsmith at work, marveling at the precision and patience required.

Savoring Florence: Food, Wine, and Culinary Secrets

No visit to Florence is complete without indulging in its culinary delights. The city’s food scene is a delicious blend of rustic tradition and creative flair.

• Try the Bistecca alla Fiorentina: This thick, juicy T-bone steak is a Florentine classic. Order it rare and savor every bite.

• Sample local wines: Chianti and Vernaccia di San Gimignano are must-tries. Many small enotecas offer tastings paired with local cheeses and cured meats.

• Discover street food: Don’t miss lampredotto sandwiches from a street vendor. It’s a humble dish with a big flavor punch.

• Join a cooking class: Learning to make fresh pasta or tiramisu with a local chef is a fun way to connect with the culture.

  
  

Italian Pizza with figs

Eating in Florence is more than just a meal - it’s a celebration of the land, the seasons, and the people who nurture the ingredients. Every bite tells a story, and I find myself craving these flavors long after I’ve left.

Unlocking the Spirit of Florence: Your Next Steps

Florence is a city that invites you to slow down, look closer, and listen carefully. Its hidden gems and traditions are not just sights to see but experiences to live. Whether you’re wandering through a quiet garden or savoring a homemade meal, Florence has a way of making you feel connected - to its past, its people, and its heart.

If you want to dive even deeper, I highly recommend grabbing a florence travel guide and listening to my podcast Florence & Me. It’s packed with insider tips and stories that will enrich your journey and help you create memories that last a lifetime.

If you'd like to experience Florence with an Expert, Join us in June 2027 for our FIRST Truly Florence Experience. Sign up for the waitlist here.

So, what are you waiting for? Pack your bags, bring your curiosity, and get ready to discover the Florence that most travelers miss.

Trust me, it’s worth every step.

A presto, Kate